Rush and The Angry Mobile Mob

Today, Tuesday, March 13th, 2012, brings the Mobile Web into sharp focus. I know, I know, a bunch of people still use feature phones and when you mention “Mobile” to them they immediately think about the “Hoveround” or the “mobile Library” they may have seen stalking neighborhoods not fortunate enough to have their own library buildings.

Not so for Rush Limbaugh. Talk show personality who loves to watch “Sluts and Prostitutes” on video while doing oxycontin. He said it, I’m just repeating his words.

If this despicable piece of homo sapien doesn’t know about the mobile web, he’ll soon find out. Rest assured, Premier Radio Networks know all about the power of the Mobile Web. They distribute Limbaugh’s show and they are being inundated by an astonishing number of mobile requests to pull his show.

I would like you to read the short article in its entirety and decide for yourself. Is the Mobile Web a fad as some still claim?

Article here: An “Angry Mobile Mob” Fights to Silence Rush Limbaugh

Just a decade ago, Rush could have made those statements almost with impunity. And he has made similar statements. As a public figure, he should have done the research. Today, whether someone listens to his show, (basically those that idolizes him), or not, his incendiary comments are instantly available to every and anyone with a mobile device. Never mind the fact that CNN will also broadcast it on their network around the world.

This story and its outcome should serve as a wake-up call to all amateur and professional “soapbox” instigators alike. You are no longer insulated from the backlash. By way of the “Mobile Web”, the entire planet now has access to your rantings, AND, more importantly, they can do something about it.

I’m so used to telling clients that a lot of people coming into their establishments carry Smartphones, simply because everywhere I look, that’s all I see. Now, I knew that the actual Smartphone penetration percentage was low in the United States, however, not this low! (As you’ll see in the article).

The Future For Smartphones Is Still Bright

Not to be discouraged however. Why? Well, Google just spent 12.5 billion dollars, one-half of its liquid cash assets, to acquire Motorola Mobility. You know Motorola Mobility, they are one of the largest manufacturers of Smartphones, tablets, GPS units etc. I seriously don’t believe they did this because they didn’t expect the Smartphone marketplace to expand rapidly.

Instead, I do believe that Google is simply positioning itself to be a leader or the leader in the mobile device production and sales arena. They already own the Android Operating System, the platform that will probably dominate the mobile operating system scene in the near future. Remember now, just recently, Android powered mobile devices outsold iOS (Apple) devices. Their mobile apps marketplace is coming on strong, taking a bite out of Apple’s App Store. (Pardon the pun).

Back to the percentage thing. I have a link below that explain in more detail why you should not give up on,

1. 1. Smartphones taking over
2. Mobile Marketing to feature(dumb?) phones just yet.

Here’s the link : Smartphone Penetration Percentage

Luckily for us, a large part of the service we provide is centered around SMS Marketing and Mobile Websites. Both of these are ideally suited to the mobile web, even to the non-smart variety. Their reach is almost 100%, with some people having two or more!

The bottom line is this, the Smartphone penetration percentage is quite low in the US and Canada at the moment, however, unless you do believe that 67% of the world’s population is willing to turn their backs on this technology, that percentage is about to skyrocket. Keep an eye out for that.

Go read that article.

Are you an internet/local marketer desiring to promote Social Media Marketing to bricks and mortar businesses? Have you thought about owning a suite of TRUE Facebook Apps that you can use to create, develop and sell services to your clients?

Doesn’t sound interesting? Well, just think, imagine selling this service to just one client and earning $300 – $500 a month for your service! That’s just with ONE client! Interested now? Good. Watch this video that showcases the Apps we are talking about:

FACEBOOK APPS VIDEO

Another Gold Rush?

Many savvy marketers are already creating businesses around these apps!

Here are some of the many ways they are using them.

11 Ways To Make Money With Facebook Apps

You can sell these services to :

•  Create and manage custom Facebook page with Like-Gating for your clients
• Create and run contests on Facebook for your clients
• Create and run Group Deals on Facebook for your clients
• Create and manage E-Commerce store that sits right Inside of Facebook for your clients
• Make your clients Admin of their pages/apps
• Completely WHITE-LABEL (Your clients won’t know what apps you are using!)
• Private Branding Supported (You can brand the apps!)
• HAPPY hassle-free (No installation required, no setup required!)
• Fully supported (with Ticket and a Facebook group that’s extremely active)
• Professionally RUN (Supported by 4 programmers and they will answer your need!)
• Extremely affordable (The apps pay for themselves with just ONE client!)

Here’s another opportunity to watch the video:

FACEBOOK APPS VIDEO

We hope you take action now while the going is good and the playing field for selling Facebook apps to offline clients is not saturated. Here’s to your success on Facebook!

Sean D’Souza, a Kiwi marketer and owner of the website Psychotactics.com, or why customers buy (and why they don’t), is doing something unheard of in the marketing world.

He’s about to GIVE AWAY one of his best-selling courses, and there’s a very good reason why he’s doing so. No, it’s not because it’s outdated, being replaced or any other marketing ploy.

Free from Psychotactics: The $2500 Brain Alchemy Marketing Strategy Workshop

It sounds unusual: Why would someone just give valuable information away?

You and I know that “normal” people don’t do this kind of stuff. No one just gives away thousands of dollars worth of stuff without some sneaky up-sell, cross-sell or some kind of catch. To give away valuable information just like that, sounds weird at the very least.

But we’re not normal (our logo should give you enough hints).

My long-term goal is to create a university in New Zealand (Casa LocoLoco: The Mad House)

This university will be in place to help folks like you run their businesses. It will be a non-profit university. In the spirit of Casa LocoLoco, I am slowly going to make most Psychotactics products and workshops free by the year 2020. So as you can see this process is thoughtful; it’s methodical. And it’s designed on the fact that generosity helps us all.

And the Brain Alchemy Masterclass is just the beginning.

The only ‘catch’ if you want to call it that, is that you have to opt-in.

Read article here: How To Get, Keep And Grow Local Search Customers.

So, usually, when the word FREE is attached to almost anything, a certain stigma comes with it. The assumption is that the material or product is outdated, being replaced, worthless or what ever.

You may fall into that trap if you want, but I’ll say this, just a short while ago, if you wanted access to this course you would have had to pay $2800 USD for it!

Are you looking for new Local Customers? Are you involved in search marketing? Maybe you just want to learn how others are getting and keeping new customers? Do yourself a favor. Sign up for the course!

We have come a long way since then. Today phone security threats are focused on data inside the phone, not so much the phone itself. The age of the Smartphone has made our phones just as important as our laptops, if not more.

Here’s more from Lauren Johnson, editorial assistant at Mobile Marketer.

Security threats increase, smartphones not protected: study

By Lauren Johnson

June 16, 2011
Security threats increase, smartphones not protect

Only four percent of mobile devices are secure

Despite a steady increase in threats from device loss and threats, malware and viruses, only 4 percent of smartphones and tablets are protected with security software, according to a study from Juniper Research.

“Operators and service providers need to recognize the potential value that can be achieved by integrating security features into their products,” said Nitin Bhas, research analyst at Juniper Research, Hampshire, England.
“Bundling security along with other managed services will not only provide incremental revenue, but will also help with better customer satisfaction,” he said.

The article goes on to say how the time is near when we will have to include our smartphones on the list of things to secure, just as we did with out desktop and laptop computers.

Interested in reading the entire article? Here’s the link: Smartphone Security.
Visit our homepage to learn more about the effect of smartphones on business: Mobile Marketing.

This cannot be allowed to happen. Look around you. Monopolies set the pace for everything the touch. Oil. Manufacturing. Retail, you name it. Okay, so they want to be a part of a duopoly with Verizon, does that diminish their dark goal?

Read what Public Knowledge, a Washington based public interest group has to say about this.

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Since ad fees are non-refundable, please be sure of your commitment. We advise that you use the trial period to figure your benefits obtained.

When you are sure, Contact Us and we will work the details out as well as provide you with a PayPal address for payment. As soon as payment is received, the video is changed. That’s it.

Indeed, we have been accused by others of “black-hatting”. To that we say, “Google doesn’t think so”. The question is, how do we do it?

Here’s how we do our Search Marketing, (Short video):

If Google didn’t frown on “boasting about your page rankings”, we would have site after site to show you. Small sites with less than 25 pages and more than 50+ 1st page rankings. Sites that are less than 4 months old that do this without massive backlinks and so on.

Want to read the entire article? Go here:

TZ Architect Revels How to Construct a Supporting Framework of Golden Niches

So, what’s ThemeZoom? Visit their link and find out. They are the backbone of everything we do in Search Marketing. Pricy but well, well worth it if you are a serious marketer. Here’s the link: ThemeZoom.

We say to that “It’s time to make the donuts.” If advertising is going to play a heavy role in your business’s success, then you have to get up very early to learn what it’s all about. Then learn what mobile marketing is all about.

Here’s an article from Mobile Marketer posted on April 28th, 2011 titled:

Mobile ads driving purchase intent among smartphone users: Google

By Giselle Tsirulnik

April 28, 2011

A study by Google Inc. found that mobile ads drive smartphone users to take actions such as visiting a Web site or making a purchase.

Google’s “The Mobile Movement: Understanding Smartphone Users” study found that 71 percent of smartphone users search after being exposed to ads online and offline. A whopping 82 percent notice mobile ads and 74 percent make a purchase as a result of using their phone during the shopping process.

“The findings of the study have strong implications for businesses and mobile advertisers,” said Dai Pham, a member of the mobile ads marketing team at Google, Mountain View, CA. “Make sure you can be found via mobile search as consumers regularly use their phones to find and act on information.

“Incorporate location-based products and services and make it easy for mobile customers to reach you because local information seeking is common among smartphone users,” he said.

In fact, 88 percent of those who look for local information on their smartphones take action within a day, Google found.

The study was commissioned by Google and conducted by Ipsos OTX, an independent market research firm, among 5,013 U.S. adult smartphone Internet users at the end of 2010.

General smartphone usage
There is no argument when it comes to the role that smartphones play in the daily lives of consumers.

Consumers are increasingly relying on their smartphones to multitask and consume other media.

Google’s study found that 81 percent of smartphone users browse the Internet, 77 percent search, 68 percent use an app, and 48 percent watch videos on their device.

The smartphone has turned into the always on companion. Consumers are using their devices even while they are consuming other forms of media.

In fact, 72 percent use their smartphones while consuming other media, with a third claiming they use their device while watching television.

At one point the mobile device was a means of reaching consumers on the go. But that has now changed.

With 93 percent of smartphone owners using their device while at home, the mobile phone is now a means of reaching consumers at all times.

Action-oriented searchers
Google’s study found that smartphone users rely on mobile search to navigate the mobile Web.

Search engine Web sites are the most visited mobile Internet destinations, with 77 percent of smartphone users citing this, followed by social networking, retail and video-sharing sites.

What is interesting is that nine out of 10 smartphone searches result in an action such as purchase, visiting a business or a click-to-call.

Additionally, Google found that 24 percent of smartphone searchers recommended a brand or product to others as a result of a smartphone search.

Almost all smartphone users are looking for local information. And, consumers are ready to act on the information they find.

Google’s study found that 95 percent of smartphone users have looked for local information and 88 percent of these users take action within a day.

These findings indicate that there is a need for immediate information among smartphone users. A whopping 77 percent have contacted a business, with 61 percent calling and 59 percent visiting the local business.

Purchase-driven shoppers
At the end of the day, marketers are trying to drive sales. And smartphones have become an important part of the shopping process. They help shoppers research and make a purchase decision.

Google’s study uncovered that 79 percent of smartphone consumers use their phones to help with shopping via activities such as comparing prices, finding more product info and locating a retailer.

Seventy-four percent of consumers that use their mobile device during the shopping process make a purchase online, in-store or on their phones.

The study also found that 70 percent of consumers use their smartphones while in the store.

Reaching mobile consumers
A cross-media approach is the best way to influence the largest number of smartphone users. Different people use their devices for different things. In the end, as a marketer, it would be nice to reach them all.

A majority of smartphone users notice mobile ads, which leads to taking action on it.

In fact, 71 percent search on their phones because of an ad exposure, whether from traditional media (68 percent), online ads (18 percent) or mobile ads (27 percent).

Eighty-two percent notice mobile ads, with most noticing display ads and a third noticing mobile search ads.

Half of those who see a mobile ad take action, with 35 percent visiting a Web site and 49 percent making a purchase.

“Develop a comprehensive cross-channel strategy as mobile shoppers use their phones in-store, online and via mobile Web sites and apps to research and make purchase decisions,” Mr. Pham said.

“Last, implement an integrated marketing strategy with mobile advertising that takes advantage of the knowledge that people are using their smartphones while consuming other media and are influenced by it,” he said.

Contact Us at Businessbymouse.com to learn how we cal help you get started with your local mobile presence. It’s more affordable than you believe.

Like everyone else we looked closely at the iPhone 4 and lusted for one but, thought “Why the hell did they make them so costly? Was the pricing being driven by demand? Just like they do with high demand cars?

We got a Samsung Vibrant. Why? One word, Google. We just knew that with such a powerhouse behind it, it would just be a matter of time before the Android operating system really began to shine. Versatility, flexibility, and big bucks talk, the rest walk. Did we make a good choice? Read this article from Wired.com and see for yourself.

Andy Rubin needed a hit. It was January 2009, three years since Google had bought the company he cofounded, a little startup called Android.

Rubin had created a slick operating system for mobile phones that allowed customers to surf the web, send email, play music, and install apps. He had hoped that Google’s money and power would help turn Android into a major force in the burgeoning smartphone industry. Instead, Android had been a disappointment. Despite months of press buildup, the first phone to run the system, HTC’s T-Mobile G1, was greeted with tepid reviews and lackluster sales. Rubin had tried to find a bigger wireless carrier that would agree to partner with Android—he and his team, including Android cofounders Rich Miner and Nick Sears, had lobbied Verizon for the better part of a year—but without success. And…

read more.

Visit our homepage to learn how to integrate the smartphone technology into your small business marketing plans.