Mobile Web, Meet Local Search

Location Aware Search Is Here.

As of Feb. 2010, Google reported that roughly 40% of the 10 billion searches being conducted each month has “local intent”. Chances are, many of those are looking for the very Goods & Services your business offers.

They are searching using the Internet and the Mobile Web through their mobile devices. Search engines are becoming more “Location Aware”, meaning that there’s no need to indicate you are looking for geographic specific information. The engine assumes you are based upon your device’s GPS location.

Heavy emphasis has been placed upon “Local Search” in the Search Engine Results Pages, as a quick look at Google’s would confirm.

You are here because, you have become aware of the importance of this local emphasis to your business and to its survival.

We are here to help you transition to this media (mobile), and use its vast potential to generate online leads for your local bricks & mortar business.

The Advanced Local Package (ALP)

Below is a screen shot from the PDF Document we designed specifically to explain all of the benefits a small business can derive from the ALP. Click on the image for a larger view, then on the Back Button to return here.

The entire PDF may be downloaded here: THE ADVANCED LOCAL PACKAGE

A small business can benefit immensely from adoption of local search techniques. Inexpensive and precise local lead generation is now within anyone’s reach.

We are here to show you how.

Your customer may be looking for a pizza restaurant in Baltimore. Google realizes that if they are using a Smartphone, the searcher is probably looking for local results, therefore they serve local businesses in and around Baltimore City, first.

This is not just for mobile search results, this is evident even in the search engine results pages served to searchers using laptops and desktops. Google’s emphasis on Local Search is hard to ignore, don’t try to do it.

Since businesses are not, or shouldn’t be in the business of missing opportunities, it becomes abundantly clear that the time to act is now. Don’t forget, your competition may not be as hesitant as you and we know how difficult any race is when you have to come from behind to win. Just look at the last Super Bowl and ask the Pittsburg Steelers how they felt and probably still do feel today.

First, every company should try to become “visible” to mobile devices. “The idea is that if a consumer is looking for you on the run,” said Chetan Sharma, a mobile consultant who judged at the Mobile Premier Awards competition, “your info must be available in any format where they are looking to consume that information – or else you miss an opportunity.”

That’s a quote from an article by Lora Kolodny, posted in the NYTimes blog on March 5th, 2010.

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